How Covert Filming Uncovered a £28m Holiday Ownership Fraud

Prosecutors have labeled it as a major frauds of its type in the UK.

Altogether 14 defendants have been convicted for their part in a £28 million conspiracy to defraud in excess of 3,500 vacation property investors.

The affected individuals were desperate to get out of age-old holiday ownership agreements and went looking for support.

A large number were aged between 60 and 80. Over 500 of them lost more than £10,000, and one paid in excess of £80,000.

Those affected were subjected to high-pressure consultations continuing for six hours. They were left out of pocket, possessing useless fake "points" and still bound by expensive holiday ownership agreements they frequently were unable to use.

The Firm Behind the Scam

The company at the heart of the scheme was the organization in question. They accepted people's money to fund the owners' opulent standard of living of exclusive education, luxury homes and personal aircraft.

The man at the head of the organization, Mark Rowe, was sentenced to a seven and a half year jail time in January for deceptive scheme.

On Friday, his wife one of the co-defendants was one of the final three to receive sentencing.

She was given a two-year long suspended prison term at Southwark Crown Court after admitting money laundering.

This has been a long time coming and signifies a significant success for the people who spoke out, the law enforcement and the Crown.

How the Probe Was Initiated

I first heard about the company came in the summer of 2016. The position was in the research department of a broadcasting service, producing documentary shows.

A colleague mentioned that his parent had taken over the ownership of a holiday property in Spain and, after long-term use, had begun looking to terminate the deal.

It is important to recall how popular vacation properties had grown with British holidaymakers in the 1980s and 1990s.

Timeshares enabled people to access the identical property every year, or swap their weeks with other owners who had properties in other resorts. Roughly 600,000 holiday enthusiasts took up that opportunity.

The initial boom was linked to a numerous reports about dishonest operators deceptively promoting units. They appeared frequently on consumer TV programmes.

The typical vacation property deal bound owners for long periods.

By 2016, those holders who had used their guaranteed place in the sunshine for 20 or 30 years were ageing, and a large proportion were looking to say farewell to their timeshares.

A number had reduced ability to travel and found it difficult to access their apartments. Others just thought they'd got all they wanted from them. And others had passed away, in many cases bequeathing their family members to inherit the agreements - plus their annual payments and upkeep costs.

The Investigation Develops

This was the situation the relative had found herself. She searched the web for answers and came across the company, a business whose website promised to release her from her contract.

However, having submitted funds and booked a meeting with them, her loved ones smelled a rat.

Further research revealed numerous individuals saying they had paid money and received no benefit in return. In fact, they had suffered financially. A lot of it.

Our team began investigating what was happening. It quickly became clear that there were questionable operators operating in the timeshare resale sector.

An attorney had hundreds of individual complaints aiming to litigate against SMT.

The team interviewed individuals who had used the firm and they each reported similar experiences. They believed the business would acquire their investment away from them but when they went to a consultation (for which they made an advance payment) they were informed there was no potential buyers.

Instead, they were encouraged - in fact coerced - to spend more money investing in "the firm's incentive scheme", linked to the outfit's parent company, the overarching entity.

The nature of these rewards was somewhat vague. They sounded like a form of credit, providing reduced-price holidays and amenities and retail offers.

And they were seemingly "tradable" with additional holders, at a future date.

Investing money immediately would lead to an long-term benefit that would offset the company's charges and result in the investor ahead financially, freed at last from their burdensome deal.

Too good to be true? Indeed, it was.

A 'Deceptive Scheme'

Based on these descriptions were correct, this was a large-scale fraud.

The technique is termed a "bait-and-switch."

A business - specifically SMT - "lures the client by promoting a particular product but then to claim it is unavailable, pushing the customer towards another, inferior offering.

That's illegal. Possessing all the accounts we had gathered, we presented the rationale to secretly film one of the company's meetings.

The process requires time, effort, and clear arguments for why this is the sole method to gather the data required to confirm deceptive practices.

With approval secured, our small team set up a appointment with one of the firm's agents in Stratford-Upon-Avon.

Acting as a ordinary individual hoping to get his mum released from her timeshare contract|holiday ownership agreement

Deborah Kennedy
Deborah Kennedy

Lena Voss is a tech journalist and content strategist with a passion for uncovering industry trends and simplifying complex topics.